We get it. Finding the perfect floor to fit your unique needs can be a struggle. That’s why we’ve designed SMARTCORE to fight this all too common, one-size-fits-all flooring dilemma. We’re called SMARTCORE for a reason and we’ve created a floor for every home. Simply put, there’s a SmartCore for that.

SMARTCORE is the smart choice for everyday living. This premium engineered vinyl plank features a patented waterproof core that provides authentic visuals with proven wear and tear protection.
SMARTCORE ULTRA is the smart choice for hi-def style + design. This collection also enjoys the comfort and noise reduction of the exclusive UltraSoft Underlayment.
SMARTCORE PRO is the smart choice for demanding environments. These floors deliver outstanding style matched with commercial-grade durability. The high-performance wear layer and SPC core provide superior wear and tear protection along with extreme dent and stain defense.
SMARTCORE NATURALS is the smart choice for real waterproof hardwood and bamboo veneers utilizing a protective coating. The result is an exciting new flooring option that is waterproof while retaining the natural grain patterns and textures so no two planks are identical.

Water? No worries

SMARTCORE is 100% waterproof. That means no swelling, cracking or peeling when wet.

So you can install it anywhere. Even kitchens, bathrooms, mudrooms and basements.


Easy DIY install

Save time, money and impress your friends by DIY-ing.

SMARTCORE installs directly over existing hard surface floors. No adhesives, subfloor prep, stress or installation experience required.


Effortless maintenance

A stunning floor shouldn’t be a chore.

With SMARTCORE, you can spend less time cleaning and more time living your life. Enjoy carefree clean-up and proven protection against spills, accidents and everything else you’d rather not deal with.


Designed for real life

Flooring should be both beautiful and functional.

SMARTCORE is built with COREtec technology to stand up to real life and then some - even rambunctious kids and rowdy pets.